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ICF Core Competency

Demonstrates Ethical Practice

Understands and consistently applies coaching ethics and standards of coaching

Description

This competency requires familiarity with the ICF Code of Ethics and its application in all coaching interactions. Ethical coaches maintain clear boundaries between coaching, consulting, and therapy. They remain in the coach role throughout sessions, focus on present and future rather than dwelling on emotional past, and use foundational coaching skills to facilitate client insights rather than giving advice.

Level-Specific Markers

Observable Behaviors

  • 1

    Demonstrates a strong understanding of and adherence to the ICF Code of Ethics

  • 2

    Consistently remains in the role of coach throughout the session

  • 3

    Demonstrates knowledge of how to structure a coaching session

  • 4

    Maintains focus on the present and future rather than the emotional past

  • 5

    Uses foundational coaching skills to facilitate the client's own insights

  • 6

    Does not primarily give advice or tell the client what they should do

6 observable behaviors for ACC level

Development Tips

Regularly review the ICF Code of Ethics and reflect on how it applies to your practice

Learn to structure coaching sessions with clear present and future focus

Practice distinguishing between coaching, consulting, and therapy in your sessions

Develop awareness when you shift into advice-giving mode

Seek supervision or peer consultation when facing ethical dilemmas

Stay current with professional development related to ethics and standards

Common Mistakes to Avoid

Shifting into consulting mode by telling the client what to do

Spending too much time exploring the emotional past (therapeutic mode)

Giving advice instead of facilitating the client's own insights

Blurring boundaries between coaching and other support professions

Not maintaining the structure of a coaching session

Failing to stay focused on present and future goals

Related Competencies

Embodies a Coaching MindsetEstablishes and Maintains AgreementsCultivates Trust and Safety

Sources

  • ICF Core Competencies
  • ICF Code of Ethics

Related Learning Resources

ACC Minimum Skill Requirements 2026: Complete Guide to ICF Entry-Level Coaching Standards
PCC Minimum Skill Requirements 2026: Complete Guide to ICF Professional Coaching Standards
MCC Minimum Skill Requirements 2026: Complete Guide to ICF Mastery-Level Coaching Standards
ICF ACC PCC MCC Comparison Guide 2026: Complete Coaching Credential Level Comparison

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